Wow, love this one for fashion, skateboard, snowboard… Has a great ‘outsider’ vibe. SKULZ.com
Author: John Humphrey
Urin8.com – Why John, Why?
Because this revolutionary process/product needs a great name!
Our family has a cabin with a compost toilet. Urine is diverted to separate 5 gallon tanks and later discarded. The poop is mixed with peat and 2 years after composting in 45 gallon drums, it is the best potting soil you can imagine. But human urine contains a ton of nitrogen. Somehow, in the West, we are only now becoming aware of its value and how we can put it to use. Are you the startup bringing this to market? You need a name and Urin8 is perfect. Let’s talk!
We found a way to turn urine into solid fertiliser – it could make farming more sustainable

Prithvi Simha, Swedish University of Agricultural Sciences; Björn Vinnerås, Swedish University of Agricultural Sciences, and Jenna Senecal, Swedish University of Agricultural Sciences
It’s likely that most of the food you’ll eat today was not farmed sustainably.
The global system of food production is the largest human influence on the planet’s natural cycles of nitrogen and phosphorus. How much crops can grow is limited by the amount of these two elements in the soil, so they’re applied as fertilisers.
But the majority of fertilisers are either made by converting nitrogen in the air to ammonia, which alone consumes 2% of the world’s energy and relies heavily on fossil fuels, or by mining finite resources, like phosphate rock.
A solution to this problem could be much closer than people realise. Most of the nutrients we consume in food are passed in our urine, because our bodies already have enough. But instead of being recaptured, these nutrients are flushed, diluted, and sent to wastewater treatment plants where they’re scrubbed out, leaving effluents that can be safely released into the environment.
Paul English Talks Domains With Andrew Warner
Great insights from Paul English, (Kayak.com, Lola.com) on domains and branding. Interviewed by Andrew Warner on his always excellent Mixergy .
Full interview here.
Andrew mentions as an aside that he owned Grab.com ‘for a while’, and paid $125k for it. I wonder what he sold it for!
Leveraging Domain Names – John Legend, Kanye & Nabil Elderkin
John Legend tells Marc Maron on the WTF Podcast episode 1137 how a young Nabil Elderkin leveraged ‘squatting’ the KanyeWest.com domain into a career changing relationship. Meeting Nabil lead to John meeting his future wife Chrissy Teigen!
From wikipedia:
His big break came when he befriended the then relatively unknown rap artist Kanye West. Elderkin had heard a Kanye West mixtape and had tried to contact the rapper by looking up www.kanyewest.com. The website came up as unregistered but available for registration, so he bought the domain name on an impulse. Three weeks later an executive from Roc-A-Fella Records contacted Elderkin to tell him the label had just signed Kanye West to a multi-album deal and wanted to know how much he was asking for the domain name. Elderkin wasn’t interested in a payment for the domain and preferred to transfer the domain name provided he could meet the new artist and do a photoshoot with him, these images went on to be the artist’s first publicity photos.[1] John Legend also happened to be at the photoshoot which led to the two forming a relationship, and future video work together where Elderkin introduced Legend to his future wife, Chrissy Teigen.
Naming and Domains – Rev.com’s CEO Jason Chicola with Shaan Puri on the My First Million Podcast


Excerpt from the ‘Getting a Billion People Working From Home‘ episode of the My First Million podcast with Shaan Puri. The entire episode (linked to above) is great but I wanted to focus on what Jason Chicola shares about naming his company and acquiring the domain. He demonstrates some hard-earned wisdom in his approach.
Chicola spent $400k to acquire Rev.com (a huge part of their assets at the time).
- Started off with a funky (animal + keyword) $12 Godaddy domain to make clear and specific their initial product offering. Knew it was temporary. “Spend no time at the beginning thinking about a name because the odds that your business is going to work are not super high”.
- Only later when the business was working and they’d found a good product/market fit did he prioritize naming the company.
- “It’s really a two part problem. One is picking a name that you love, and then figuring out can you get the domain name”.
- Hired two domain brokers to research his name list.
- Used Mechanical Turk to evaluate names…”What three words does this name evoke?”
New Names For Startups
Links to Buy It Now Prices at DAN.com
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Start a Conversation
Did a domain you’re interested in bring you to my site?
Say Hello, and let’s talk about it!
Tell me a little bit about yourself and your project.
First Names Make Great Brands!
Most of these are listed with a Buy Now price at Dan.com. Just type the name into your browser address bar and it will take you there. Some of these would make a great url for your new AI chat bot.
Links to Buy It Now Prices at DAN.com
Most of my domains are priced low to mid 4 figures.
I’m up for creative deals.
Like the names but not your niche? I can find you a great name for a reasonable price.
Lots more elsewhere in the blog or email me!
Looking for some perspective? What is a First Name Domain Worth?
One Domain Can Change Everything | NameCorp
Excellent summary of all the advantages to owning and building on a great domain name.
Read the full article: One Domain Can Change Everything
A Domain Name Is An Asset.
Say that with me again, so you understand the difference between buying a service and an asset. A domain name is an asset.
- A domain name is not a toy.
- A domain name is not just a thing for the Interweb.
- A domain name is not something everybody will automatically remember.
A domain name is a highly valuable piece of intellectual property that you need to focus on getting right.
- A domain name is something your staff has to spell every day
- A domain name is the face of your company email
- A domain name is your home on the web.
Try To Get It Right The First Time!
Change Your Name
“If you have a US startup called X and you don’t have x.com, you should probably change your name.
The reason is not just that people can’t find you. For companies with mobile apps, especially, having the right domain name is not as critical as it used to be for getting users. The problem with not having the .com of your name is that it signals weakness.”
–Paul Graham 8, 2015
What I Learned Spending $1.5 Million on Sumo.com
“This is crazy for me. I used to be so against buying expensive domain names!”
– Noah Kagan Feb 16, 2017
How (and Why) We Purchased the Snappa.com Domain for $40,000
Since Snappa.com was taken, we registered Snappa.io. I mean, all the hip new startups were using .io right?
Brutal Honesty: The Developer CEO & Our Journey
So, in the end, we went with a terrible domain name – “teamworkpm.net”. Could it be worse?
Captain Hindsight says we should have called it GetTeamwork.com
The upgrade to Teamwork.com cost them $675k
How to Name Your Startup
“The domain name doesn’t matter.”
My current startup is named Buffer, but the domain name is bufferapp.com
–Written by Joel Gascoigne Jan 17, 2014
We acquired Buffer.com: Here is how and why we did it
(At a cost of what’s estimated to be $600k)
– Rodolphe DutelMar 10, 2015