John Humphrey – Page 8

2010 Crunchies Awards Winners – Domain Names Edition

For the purposes of this little experiment I scored all names- company, personal, and game, similarly- from a branding perspective.
Obviously a CEO or VC doesn’t have to care whether he’s got the exact match .com and Twitter handle, but it is safe to assume they’d probably want them, and if they had them, it would make it easy to find them. I didn’t include Facebook, because honestly, I don’t fully get Facebook from a branding perspective yet.
I’d also note that the app/game space seems to be an ecosystem unto itself and plenty of business is getting done without the matching domain name, although again, I bet they wish they had them.

Exact match company name, dot com, and Twitter handle scores an A.
Bonus (+) factors:
Short, easy to spell, clever in a way that remains brandable but didn’t cost you an arm and a leg (Hipmunk.com is currently my favorite example.)
Score a penalty for:
Alternative tlds (.org etc. where you don’t own the .com as well).
Domain hacks (using the tld to the right of the dot to complete the word).
Domain and Twitter handle not matching.

The logic? IMO hearing the company discussed in a podcast or radio interview, you should be able to navigate directly to the site without having to Google. Ideally it’s memorable enough to tell a friend about it the next day.

Domain is exact match .com unless noted. (winner) etc. refers to how the company did in the 2010 Crunchies Awards.

Best Internet Application

A Chartbeat Twitter: @chartbeat

A Greplin Twitter: @Greplin

B Pandora (winner) Twitter: @pandora_radio

A Rdio (runnerup) Twitter: @Rdio

B Ujam Twitter: @Ujam_com

Best Social App

B Cityville Domain: http://www.facebook.com/apps/application.php?id=291549705119 Cityville.com also resolves to the Facebook page. Twitter: @zCityVille

A Dailybooth (winner) Twitter: @dailybooth

A Foursquare Twitter: @foursquare

A GroupMe Twitter: @GroupMe

A Twitter (runnerup) Twitter: @twitter

Best Social Commerce App

A Blippy Twitter: @blippy

A Groupon (winner) Twitter: @Groupon

B Jetsetter Twitter @jetsetterdotcom

A LivingSocial Twitter: @LivingSocial

A One Kings Lane Twitter: @onekingslane

A ShopKick (runnerup) Twitter: @shopkick

Best Mobile App

B– Bump Domain hack: bu.mp Twitter: @bumptech

A Chomp Twitter: @chomp

B Google Mobile Maps for Android (winner) Domain: google.com/mobile/android Twitter: @googleapps

A Hashable Twitter: @hashable

B Instagram (runnerup) Domain hack: instagr.am instagram.com is parked and is owned by someone in Korea with a Sedo email address. Twitter: @instagram

Best Location Based Service

B+ Facebook Places (runnerup) Domain: facebook.com/places Twitter: @facebook @facebookplaces is a suspended account

A Foursquare (winner) Twitter: @foursquare

A Gowalla Twitter: @gowalla

A SimpleGeo Twitter: @SimpleGeo

A+ Uber Twitter: @Uber

Best New Device

B+ Boxee Domain: Boxee.tv Boxee.com is a webmail company Twitter: @boxee

B Google Chrome Notebook Domain: google.com/chromeos Twitter: @googlechrome

B– iPad (winner) DOMAIN: http://store.apple.com/us/browse/home/shop_ipad/family/ipad Apple does not appear to own ipad.com Twitter: @iPad but not used.

B iPhone 4 Apple do own iphone.com (though not iphone4, 5 or 6.com -they’re parked at Fabulous with private Whois) Twitter: @iphone is a suspended account. @iphone4 is somebody trying to win a prize.

B Kno Twitter: @GoodtoKNO (but they’re going to want to get @kno for more than the obvious reasons)

B+ Xbox Kinect (runnerup) Domain: xbox.com kinect.com points to Bing Twitter: @xbox (but not @kinect)

Best Technology Achievement

B Blekko Yes, Blekko does own blekko.com Twitter: @blekko (scores a B in my book but seems to be working out for them 😉

Google Self-driving Cars (winner)

A+ Hunch Twitter: @hunch

B Palantir Domain: Palantir.com Twitter: palantirtech (Palantir.net has @palentir)

A Qwiki (runnerup) Twitter: @Qwiki

B– Word Lens Domain: QuestVisual.com (There’s a blog at WordLens.com) Twitter: @wordlens (But curiously not used)

Best Design

A 1000memories Twitter: @1000Memories

B about.me (runnerup) They are branding with the dot me, i.e. They are About.me wherever seen. Twitter: @aboutdotme

B+ Airbnb (They do own AirBandB.com as well) Twitter: @airbnb

A Flipboard Twitter: @Flipboard

A Gogobot (winner) Twitter: @gogobot

A Qwiki Twitter: @Qwiki

Best Touch Interface

A Flipboard (winner) Twitter: @Flipboard

A Fotopedia Heritage iPad app (runnerup) Twitter: @Fotopedia

B Osmos Domain: HemisphereGames.com Twitter: @HemisphereGames See Also

B– Pulse News Reader Links to itunes. Company is AlphonsoLabs.com Twitter: @pulsepad

B Sencha Touch Domain: Sencha.com but may or may not own SenchaTouch.com (If they do it should be pointed, private GoDaddy reg. for both) Twitter: @SenchaInc @Senchatouch is theirs but links to the other.

B Swype Domain: SwypeInc.com (SwipeInc.com is for sale at HugeDomains for $2495) Twitter: @Swype

Best Bootstrapped Startup

C Addmired (iMob) (winner) Company name for iphone game Gangstaz Domain: ogapponline.com Twitter: @OG_app

B Beluga Domain: BelugaPods.com Twitter: @belugapods

B Easel Domain:EaselLearning.com Twitter: @easellearning

A Fast Society Twitter: @fastsociety

A Instapaper (runnerup) Twitter: @instapaper

A Techmeme Twitter:@Techmeme

Best Enterprise

A 37 Signals Twitter: @37signals

A Buddy Media (winner) Twitter: @BuddyMedia

B CloudApp Domain: GetCloudApp.com Twitter: @getcloudapp

A inDinero Twitter: @indinero

A Millennial Media (runnerup) Twitter: @MillennialMedia

A Salesforce Twitter: @salesforce

Best International

C Crivo Domain: Crivo.com.br Doesn’t resolve without www, Crivo.com is parked. Twitter: ?

B+ PCH International Domain: PchIntl.com (also PchInternational.com) PchInt.com is a Frank Schilling domain. Twitter: @pchintl

A Soluto (runnerup) Twitter: @Soluto

A+ ViKi (winner) Twitter: @Viki

B– VNL Domain: Vnl.in Twitter: @vnl_india

B Wonga Twitter: @WongaWoman @WongaMan (but not @wonga)

Best Clean Tech

A Coolerado Twitter: @Coolerado

B– Kopernik (runnerup) Domain: TheKopernik.org TheKopernik.com doesn’t resolve, is owned by someone in Bali and was created almost a full year after the .org Twitter: @thekopernik

B– MicroGreen Domain: MicroGreenInc.com MicroGreen.com is parked with a for sale form. Twitter: @MicroGREENAdAir

A Puralytics Twitter: @Puralytics (You’re welcome!)

B Smith Electric Vehicles

A SolarCity (winner) Twitter: @solarcity

Best Time Sink Application

B– Angry Birds (runnerup) Domain: ShopAngryBirds.com Twitter: @RovioMobile

B Cityville (winner) Cityville.com also resolves to the Facebook page. Twitter: @zCityVille

A Netflix streaming Twitter: @netflix @Netflixhelps

A Quora Twitter: @quora

A StumbleUpon Twitter: @StumbleUpon

Angel of the Year

A Jeff Clavier, SoftTech VC Domain: SoftTechVc.com Twitter: @softtechvc @jeffclavier (Interestingly JeffClavier.com doesn’t resolve and is owned by Top Business Names of Grand Caymen).

A Ron Conway, SV Angel (runnerup) Domain: SVAngel.com Twitter: @svangel @RonConway RonConway.com is for sale at Epik for $3981 USD!

B Michael Dearing, Harrison Metal Capital Domain: HarrisonMetal.com Twitter: @mcgd

B Chris Dixon, Founder Collective Domain: FounderCollective.com CDixon.org Twitter: @cdixon

B Mike Maples, FLOODGATE Domain:Floodgate.com Twitter:@m2jr

A Paul Graham, Y Combinator (winner) Domain: YCombinator.com PaulGraham.com Twitter: @ycombinator

VC of the Year (individual)

B Marc Andreessen & Ben Horowitz, Andreessen Horowitz Domain: a16z.com MarcAndreesen.com is parked at Godaddy with private Whois.

B Roelof Botha, Sequoia Capital Domain: SequoiaCap.com Twitter: @roelofbotha

B Jim Breyer, Accel Partners Domain: Accel.com Twitter: @jimihendrixlive

B John Doerr, Kleiner Perkins Domain: kpcb.com KleinerPerkins.com Twitter: @johndoerr

C Yuri Milner, DST (winner) Domain: DST-Global.com (but there’s nothing there). Twitter: ?

B+ Fred Wilson, Union Square Ventures (runnerup) Domain: AVC.com UnionSquareVentures.com Twitter: @fredwilson

Founder of the Year

B+ Julian Assange, WikiLeaks Domain: Wikileaks.org Twitter: @wikileaks

B+ Dennis Crowley, Foursquare Domain: DennisCrowley.com Twitter: @dens

B– Jack Dorsey, Square (runnerup) Domain: SquareUp.com Twitter: @jack @square

A Kevin and Julia Hartz, Eventbrite Domain: EventBrite.com (also EventBright.co) Twitter: @eventbrite @kevinhartz @juliahartz

B David Karp, Tumblr Domain: Tumblr.com DavidsLog.com Twitter: @davidkarp (Tumbler.com makes glasses you drink out of)

B Mark Pincus, Zynga (winner) Domain: Zynga.com Twitter: @markpinc @zynga (Zinga.com makes filters and mechanical parts in Reedsburg WI)

CEO of the Year

B– Dick Costolo, Twitter Twitter: @DickC

B Reed Hastings, Netflix Domain: Netflix.com (Also own NetFlicks.com) Twitter: ?

B Drew Houston, Dropbox Twitter:@drewhouston

B Andrew Mason, Groupon (winner) Twitter: @andrewmason

B Mark Zuckerberg, Facebook (runnerup) Twitter: @finkd

Best New Startup or Product of 2010

A Flipboard

A GroupMe

B Instagram

A Quora (winner)

C Square (runnerup) Domain: SquareUp.com

A Uber

Best Overall Startup or Product of 2010

A Facebook

A Groupon (runnerup)

A Quora

A Twitter (winner)

A Zynga

Will Your Startup Do Better If It’s Easy To Pronounce?

My takeaway is a simple extrapolation: The easier it is to pronounce, spell, and remember your company’s name, the better off you are, especially at launch.

I’m loving all the data coming out of behavioral science. It really does turn out we’re biased towards idiocy. Fortunately, by studying our biases we can keep ourselves from acting on them. A favorite source of fascinating and useful psychological insights is Dan Ariely, Professor of Behavioral Economics at Duke University and author of two excellent books, The Upside of Irrationality, and Predictably Irrational. He’s also the host of a podcast series called, Arming the Donkeys. In this excerpt from an interview with Princeton University psychology professor Danny Oppenheimer, they discuss the findings of a study [pdf] where Danny’s team discovered that the difficulty of pronouncing a stock’s name predicted how it would do on its IPO. The area of inquiry is called fluency. Fluency is the property of a person or of a system that delivers information quickly and with expertise.

(Click arrow to play audio) Easy for you to say?

My takeaway is a simple extrapolation: The easier it is to pronounce, spell, and remember your company’s name, the better off you are, especially at launch.

How Much Of Marketing Is The Name?

jason-calacanis-jamie-siminoff-unsubscribe-twist-90

Jason Calacanis interviewed Jamie Siminoff recently on This Week In Startups.
When Jamie’s Simulscribe.com (phone message to email transcription service) changed their URL to
PhoneTag.com, “…our sales tripled overnight and just kept going.”

JC “Why did you come up with the world’s worst domain name?”
JS “Well I was sort of a cowboy at the time and felt like, it doesn’t matter, the name – just get it out there and if it’s a good product…”
JC “You were wrong.”
JS “Oh I was totally wrong.”

Jason suggests that your name is 50% of your marketing.
Unsubscribe.com was owned by someone who had bought it as a kid in 1994. He had an emotional attachment to it. He’d had many offers for it. Why did he take Jamie’s?
(Click arrow to play audio) A name is a key foundational block to making a great business.

It’s Not Squatting Until Someone Else Wants It

But what do you think? If someone was early to the Twitter game and took the time to register 100 keyword accounts around the possibility that someday Twitter handles would be valuable, is that wrong? Now that it’s apparent that Twitter handles ARE ‘valuable’, but that person’s not using them, should he give them up – release them back into the Twitosphere? And what about you? Do you ‘own’ multiple Twitter handles? Did you secure the Twitter handle to match your domain name or does some ‘Twitter squatter’ have it now?

photo credit: markhillary

As you can probably tell I’m a big fan of Jason Calacanis’s This Week In Startups web show. I learn a lot and I enjoy Jason’s quick wit. Jason is a very public figure who lays his opinions on the line and for that reason attracts a lot of haters. So many in fact, that the acknowledged term for them is ‘Jaters’. I know I’m risking adding fuel to the fire, but this is more interesting than that, so here goes.

On a recent episode Jason volunteered that he ‘owned’ the Twitter handle @democrats. He mentions that he had a use for it – he’ll use it to cover politics – but that the DNC had called him and asked for it. Jason’s response was, “Well, what kind of arrangement would you like to make for it?” To which they replied, “Well when you give us the handle we’ll retweet it.” What ensues is a funny riffing session between Jason, Lon Harris, and Tyler Crowley. Listen carefully and you’ll get some insights into the kinds of things, apart from money, that could entice the owner of a domain (or Twitter handle) to part with it.

(Click arrow to play audio) @democrats

My point is only that ANYTIME someone wants what someone else has, a MARKET grows. You can regulate it, but you can’t control human nature. If you’re angry and find yourself using the term ‘squatter’ you’re probably being irrational. Either that or you should call an IP attorney, at least for a consultation. In other words, GET OVER IT!

“So I Did What Anybody Would Do” – Domaining IS Mainstream!

Why would you advertise your company during the Super Bowl if your target audience wasn’t average Americans? GoDaddy’s phenomenal growth over the last few years is evidence enough- domaining is mainstream! While the average person might throw their arms up in frustration at not finding an available name they like, they certainly won’t hesitate to register a name, phrase, portmanteau or new business idea they come up with either.

This was brought home to me recently while listening to a Long Now Foundation podcast. Listen to best-selling author and neuroscientist David Eagleman tell us about Possibilian.com. Notice the audience reaction when the subject of domain names is introduced.

(Click arrow to play audio) David Eagleman

Purchase Inquiry – Weasels.com

From Bill Sweetman Sweetmantra.com. Via Andrew Allemann.

When you own a large portfolio of premium domain names for sale, like we do at YummyNames, you get a lot of purchase inquiries. This is a typical one. While it is not based on an actual inquiry (tempting though that may have been), this video captures the spirit of many of the inquiries we get from people who are shocked we won’t sell a premium domain name to them for $50.

How We Got Sal (KhanAcademy.org) His Dot Com

Update 6/22… It’s 12 years later and I just recently was able to get KhanAcademy.net and KhanAcademy.us to the folks at Khan Academy! It’s great to be able to support my favorite non-profits in a meaningful way. If you’re into domains and watching the drop, add a few of your favorite non-profits to your monitor list and keep an eye out for domains you think they should have.

I was already a big fan of Sal and KhanAcademy.org after I heard him interviewed by Jon Udell on IT Conversations. Here was a guy really making a difference. I could relate too, because if I’d had such a resource when I was a kid (Sal has hundreds of short-form math and science instructional videos online) I might have had a workaround for some horrible teachers that completely turned me off math.

A few months later Andrew Warner interviewed Sal for Mixergy (an awesome collection of interviews with entrepreneurs) and I heard this exchange as the interview came to a close…

Andrew: All right. Well, thanks guys. If you have any feedback, any suggestions, want to be part of this in any way, xxxxx@khanacademy.org, right? But you also have the dotcom.
Sal: No, I don’t. Somebody claimed the dotcom. I don’t own the dotcom.
Andrew: Who is the evil son of a bitch who has the dot com, who does not…
Sal: Well, I don’t know. I was almost able to get it, and someone got it. I don’t know. There are people more sophisticated at squatting domain names than I am.
Andrew: I guess so. Somebody get that domain name back for him. If anyone out there is listening, get that domain back. All right. Thank you…

I think it was the part about ‘almost getting it’ that really piqued my curiosity. So I began to look into it.
I discovered that KhanAcademy.com was registered with Enom. It was parked (the schoolgirl photo with lots of ads) with a link to ‘buy this domain’. That link took me to a site called AcquireThisName.com where I was presented with a ‘make an offer’ form. I did. My offer led to a brief exchange part of which was…

John,
To be honest, I’m not sure if the registrant is motivated to sell this domain. At this time, he is only asking for solid 6 figure offers for consideration. Please let me know if you have a offer you would like to be presented. Appreciate your interest.
Kind Regards,
Bxxxxx | AcquireThisName.com

Hmm, a ‘solid 6 figure’ offer for a domain whose value derives from the fact that Sal’s Khan Academy gets a lot of traffic? That made me mad. I started looking around the net. There were plenty of people mad at AcquireThisName.com. They had also been involved in numerous trademark suits, (see also). I found that Acquire This Name was incorporated in Nevada and that two of its board members, Michael Blend, and Matthew Polesetsky were also on the board of Demand Media. Demand Media owns Enom and a LOT of other domain related companies.

I checked to see if Sal had a trademark. If he had I would have suggested a WIPO action. It would have been a slam dunk. But Sal, busy teaching kids trigonometry for free, hadn’t gotten one yet.

A couple of months later I got an email from Acquire This Name informing me that KhanAcademy.com was about to go to auction at Namejet. Huh? Great! I signed in to Namejet and placed the $69 minimum bid. You HAVE to have placed the minimal bid before the auction starts in order to participate in the auction. I was able to contact Sal through Andrew Warner and Sal was happy to have me bid on his behalf. The morning the auction opens I log in and discover there are 30 people in the auction! The first two days the bidding stays well below our budget but on the morning of the last day I wake up to discover the price has shot up to $1600. I get on the phone to Sal and he gives me the go ahead to keep bidding. We’re down to 4 bidders now as the auction winds down to those last few nail-biting minutes but finally the clock runs out and we have it – for $5000.

So who was bidding against us? KhanAcademy.org is up to (by Compete’s numbers even) @250k visitors a month. Googling a couple of the bidder’s handles suggested Asian game site owners, probably looking to siphon off the .com type-ins. But who knows- a shady domainer after a higher end-user sale to Sal down the road? A shill bidder from AcquireThisName?

Interestingly, about a week after the auction closed Namejet informs me that they had detected fraudulent bidding in the auction (bad credit card), and were refunding me $2012, so in fact we got KhanAcademy.com for $2,988 (my highest bid before the fraudster bid it higher).

Sal has been so busy we haven’t had time to even transfer the name over yet. He’s just won a Google prize and recently Bill Gates declared Sal his favorite teacher.

So there’s the story. But I’m left with a lot of unanswered questions.
Who got Sal’s money? Was it Namejet? They call themselves a partner of eNom. So is Namejet also owned by Demand?
And why the change of heart? Why sell now if you know how much traffic KhanAcademy is getting?
Does it have something to do with the attic cleaning going on at Demand around their IPO?
And who is Mark Barker Incorporated? They show up on the Whois as registrar now (it was Enom). They’re also owned by Demand.

My hunch is that Enom retains some domains that drop even when they don’t have any generic value. If you look through the domains available through AcquireThisName.com there’s all kinds of names that look like they once belonged to a real business. For example, I found existing exact match companies for domains like BankOfElgin.com KentuckyHomeBank.com BudapestBank.com MichiganTalentBank.com FraminghamCoopBank.com ClevelandFurnitureBank.com. For what other reason could Enom own these domains except to sell them (though Acquire This Name) to the companies that are building value into their brands? No wonder people hate the domain industry. That’s sleaze!

I’m glad we were able to help Sal get his .com. In fact all it took, in this case, was Andrew’s information, my attention, and Sal’s checkbook! It’s not the first time I’ve been able to help someone out, but it’s the first time I’ve written about it. Usually it’s as easy as buying the name and putting up a “This is a present.” page. I call it Good Will Domaining.

See Also:
Hey just discovered a TechDirt article about this post. Interesting comments as well.
Michael Berkens: Here We Go Again: Now Enom Has A Site To Sell Its Own Domain Inventory: Where Did These Domains Come From?

Is $2000 Too Much To Pay For A Great Startup Domain?

As an example to startups especially, I wanted to highlight this recent auction as an example of the kinds of domains that can be acquired for reasonable prices. If you’re getting ready to launch and are facing the difficult task of finding the right name consider enlisting my help. I know where and how to look for great names at reasonable prices.

I recently participated in a domain auction for the domain Penance.com. I actually have content that matches the domain perfectly. Previously I’ve hosted it on other URLs but I’ve been keeping my eye open for a better one. For my purposes you couldn’t have a better url than Penance.com, and with a ‘category killer’ domain like that it would be much easier to roll out more content in the event the idea started to get traction. But besides my (fun and basically no-profit) idea, Penance.com could make a great domain for all sorts of things (perfume, fashion, feature film title, etc. etc.) so, in my opinion, it would be a smart buy even as an investment- depending on the price.

I hopped in the auction, which was at Sedo. The domain was part of a collection being offered by a single domainer and all the domains were no or low reserve (meaning the owner was prepared to let them go for whatever the market priced them at).

Here’s what happened…

penance-Auction

Penance.com went for $2075, in my opinion a great price. A little over my head but a great deal for the new owner.
If you’re a developer I’m sure you see some obvious and interesting potential for the HockeyScore.com names.
Doodling.com strikes me as a good (not great) branding opportunity for an art related site or blog.
The point is, there are great domains out there for reasonable prices. If you could use a little help finding them, drop me a line.

My Rule Is Something You Can Spell

jason-calacanis-steve-huffman-twist-76 — Jason Calacanis & Steve Huffman

Steve Huffman, co-founder of Reddit and Hipmunk was recently the guest on This Week In Startups with Jason Calacanis. In this audio clip, Steve and Jason share their frustration with acquiring good dot coms and discuss their minimal criteria for choosing a domain. Funny that but for the random passing of a S. American tourist, Reddit might have ended up being called Read.ly or something worse. This is a great episode where Steve tells the story of how Reddit got made, and then sold. He was 22 when he and a co-founder sold Reddit to Conde Naste for a rumored $25M. You can check out the entire episode, with show notes, here.

(Click arrow to play audio clip) Steve Huffman My rule is something you can spell.

@Ev Paid $7500 for Twitter?

Tech Crunch ran a story today about Evan Williams paying $7500 for the Twitter domain name back in mid 2006. Thanks to tweets like these (@ev is the co-founder of Twitter he’s tweeting with Ed Shahzade @ed) people, are finally getting that it’s worth the money to acquire a good domain.

Tech Crunch ran a story today about Evan Williams paying $7500 for the Twitter domain name back in mid 2006. @ev is the co-founder of Twitter. He’s tweeting with Ed Shahzade @ed.

Evan Williams and Ed Shahzade Twitter Domain Thread

And some Twitter history from LA Times.

Then when did the service’s name morph from “Status/Stat.us” to “twittr” to Twitter?

The working name was just “Status” for a while. It actually didn’t have a name. We were trying to name it, and mobile was a big aspect of the product early on … We liked the SMS aspect, and how you could update from anywhere and receive from anywhere.

We wanted to capture that in the name — we wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket. It’s like buzzing all over the world. So we did a bunch of name-storming, and we came up with the word “twitch,” because the phone kind of vibrates when it moves. But “twitch” is not a good product name because it doesn’t bring up the right imagery. So we looked in the dictionary for words around it, and we came across the word “twitter,” and it was just perfect. The definition was “a short burst of inconsequential information,” and “chirps from birds.” And that’s exactly what the product was.