Names & Domains For Startups
Sometimes it’s just that I love the sound of a word or the way it roles off my tongue. That’s what happened here when I saw that Spyle.com was dropping. It’s a bit of a stretch, but ‘Spy’ meets ‘Style’ is beside the point really–it’s a slick five letter domain to brand any sort of fashion or product around. And priced to sell. SPYLE.com
I just love a 5 letter brandable domain! Radio test? “Trogz, t-r-o-g-z.” I’m going to use it to brand an edgy shoe company, but this would be great for anything edgy in the fashion world.
Pricing? The value derives from how ‘top of mind’ a name can be. There is a direct tradeoff between how easy your name is to remember, and how much your ad spend will be to put your new company on the face of the map. That’s why I think this is a great name at a great price. TROGZ.com
You might will have a naming idea for your startup and find the exact-match domain is gone, or if it’s available, it’s going to run you 5 figures and up. If you’re really into the name you might turn to adding a prefix to the domain… i.e. you continue to call the company ‘x’, but your domain is ‘getx.com’. Other popular prefixes are words like, my, the, web, go, super, best etc. But you’ll find that if your keyword is a popular one, you’ll often find that those, prefix added, domains are also quite expensive.
Today I’m branding a woman’s fashion/beauty startup idea with a domain of mine, GetGirly.com. What I especially like about this one is that the ‘get’ part of the name… implying action towards, works very well with ‘Girly’. You wouldn’t have to brand as ‘Girly’, and the ‘get’ part is just a way to have a cheaper url, the brand itself can be ‘Get Girly’ and hold its own.
Buy It Now priced at GetGirly.com with a payment plan available.
Today I’m branding an imaginary brassiere company that specializes in custom-fitted bras. I was surprised to hear a number of women discussing breast reduction surgery because they couldn’t find a bra that actually fit!
From the NYT Daily podcast…
The Appeal of the Smaller Breast
Why are increasing numbers of younger women undergoing the cosmetic reduction surgery?
But if I were entering the market with my new AI-assisted sizing and fitting app for full-busted women, what could I call it, and get an exact-match domain for, that wouldn’t break the bank! That’s right, Buzom! A 5 letter domain makes it easy to say and spell in one sentence… Buzom b-u-z-o-m dot com. Buy It Now priced at Buzom.com.
