Case In Point: Netribution.com

For the longest time I thought Netribution.com was going to be a gathering place, a platform, for collecting folks together around things they were angry or upset about. You’d sign up to ‘a cause’ and have a way to organize. Like an online unionization platform for generating collective action. As-in ‘Retribution’… Netribution. But the word Netribution also associates with Attribution, and as such creates an interesting portmanteau around ‘internet’ and ‘attribution’.  I was reminded of this recently when hearing about Bill Gross (Idealab) rolling out ProRata.ai which looks to use AI to derive attribution for whatever Chat GPT et al are serving up! And sharing the revenue with original publishers. ProRata has raised a $25M series A round and has partners like Tony Robins. They are already signing up big publishers. I would imagine there are a lot of folks looking to bring similar products to market. Are you one of them? Looking for a great name? Netribution.com.